you’ve got to be fucking kidding me….

A California woman is suing McDonald’s claiming the fast-food giant uses toys to market directly to young children. Monet Parham, a Sacramento, California, mother of two small children filed the lawsuit Wednesday in San Francisco along with health, nutrition and food safety advocates Center for Science in the Public Interest . CSPI is seeking court approval to proceed as a class action.

Parham, a 41-year old state employee, says her kids repeatedly ask for Happy Meals, mainly for the toys. “We have to say no to our kids so many times and McDonald’s makes that so much harder to do. I object to the fact that McDonald’s is getting into my kids’ heads without my permission and actually changing what my kids want to eat.”

Michael Jacobson, CSPI’s executive director accused McDonald’s of “one of the most insidious marketing practices–dangling a toy in front of a small child.” Jacobson called the practice “unfair, deceptive and illegal’ in California and many other states. “The food industry has a responsibility not to intrude into families by using sleazy marketing techniques getting kids to pester their parents.”

Jacobson compared the tactics to tobacco companies marketing to kids with things like Joe Camel. “In this instance, McDonald’s is worse. They are going straight at little kids. The company is using unfair techniques to persuade the kids to persuade the parents to go to McDonald’s. Tobacco companies don’t go after 3 year-olds. Neither does Coca Cola or Pepsi.”

In 2006, fast food companies spent over $520 million on advertising and toys to market kids meals. More than $350 million of that was for toys alone. Last month, The San Francisco Board of Supervisors passed an ordinance that requires happy meals and other fast food offerings with toys meet new nutritional standards or be removed from menus. It goes into effect next December.

McDonald’s says it is proud of its Happy Meals and will vigorously defend the company’s brand, its reputation and its food. “We stand on our 30-year track record of providing a fun experience for kids and families at McDonald’s,” said Bridget Coffing, a company spokesperson. “We listen to our customers, and parents consistently tell us they approve of our Happy Meals. We are confident that parents understand and appreciate that Happy Meals are a fun treat, with quality, right-sized food choices for their children that can fit into a balanced diet.”

This is not the first time CSPI has challenged fast food companies in court. In 2006 the organization went after Kellogg for marketing cereals loaded with sugar to children. In that case CSPI and Kellogg reached a settlement. CSPI also sued Kentucky Fried Chicken for frying its chicken in partially hydrogenated oil, which is high in trans fat. When KFC phased out the oil, CSPI dropped the lawsuit.

Here’s a unique idea….don’t go to McDonalds.

And another…stop letting your children run your life.

And yet another…you and the CSPI can just drop dead.

fucktards.

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15 Comments

Filed under america, business, children, common sense, culture, dumbass, food, marketing, news, soapbox, stupidity

15 responses to “you’ve got to be fucking kidding me….

  1. preach it, brother. my kids are 20, 17, and 15. in their lives I can count the number of times on one hand that i took them to mcdonalds. every once in a while we went to arby’s because that seemed less odious but they grew up knowing we don’t do a lot of fast food because 1) it wasn’t economical and 2)it was nutritionally garbage. they also knew the more they nagged me for something the less likely they were to get it. parents taking responsibility for what they allow their kids to have…novel concept, eh?

  2. xmichra2

    My eldest begs me all the time for McDonalds. Do we go though? no. Why? Because I HAVE A BRAIN. Christ, it’s the typical blame everyone attitude that people seem to carry. And the fact that this woman is saying :
    “The food industry has a responsibility not to intrude into families by using sleazy marketing techniques getting kids to pester their parents.”
    Get bent!! it’s the JOB of an industry to make YOU want their product! The hard part for McDonalds is that they tried to go for the parents directly (I mean come on, do you go to McD’s for a cob salad and water?) but that doesn’t work, and they like every other business out there need to make money. Their responcibility is to themselves, not to you. It’s YOUR job to either buckle and get the happy meal, or choose a different choice.

    Here’s an idea, next time your kids ask for a happy meal because of the toy, take them for a bike ride and a picnic. Bet they’d choose your time and fun over plastic food and a crap 5 minute toy any day. But we wouldn’t want to be PESTERED now would we?

  3. snowelf

    Also, you can buy the toy with out the freakin’ food. Why aren’t they suing Toys R Us?

    fucktards indeed.

    –snow

  4. San Francisco earlier banned Happy Meals, even though the meals in San Francisco’s own public schools are less healthy than at McDonald’s.

    http://www.openmarket.org/2010/12/17/nanny-statist-cspi-sues-to-ban-happy-meals-at-mcdonalds/

    Bill

    • yes, the brainless are in control…that old “majority rules” thing? shred that doctrine right now.

      • Those suing can be excused for “just wanting money.” I have no tolerance for those in power engaging in “Do as I say; not as I do.” Good thing I do not live in the People’s Republik of San Fransisko.

        Bill

  5. AMEN, Brother!
    I like your last solution best!
    I heard this and went off to my hubby. I get so sick and tired of thes lazy-ass parents blaming everyone else for the bad parenting. Pisses me off!
    Definitely fucktards!

  6. I absolutely agree with you!

  7. OMG I can’t believe that…and I can’t believe people really have the time and money to progress something like this.

    If you don’t want your kids to have it there’s this brilliant little word…works on dogs too. It’s really easy to pronouce and doesn’t take a lot of effort…jsut say it as you see it…NO!

    There…simple!

    Great blog!

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